Text Placement and Considerations

Type should be carefully considered as it contributes to the mood and the intended objectives of the graphic project. If the outdoor education trip is one that is fun and educational, then the type should indicate both aspects of the trip. The type face and font are as important as the images. Together they reinforce each other and provide a carefully and consistant theme or mood. Other considerations include: type size, type colour and the placement of the type. Type size indicates the importance of the message. The more important the message the louder or bigger the type. Type colour is significant and should be considered along side of the concept of contrast. Pacing opposite colours together will create a sense of excitement. Placing light type against a dark background ( or vise versa) will create a sense of contrast and help offset the message from the background. Placement of the type is also important as it helps create the space or emphasis that the message may require. Placement of the text such as headers and subheaders also contribute to the layout or the template of the project. Type placement should be a consideration when developing the matrix image.

Variations On A Theme

The two panels above illustrate the development of the panels with the images and the matrix image and layout. Each panel will change and deviate from the matrix concept yet remain faithful to the original idea or layout. Images can change and should provide the narrative for the project of and establish the purpose and message that the project has in mind.

Establishing Mood & Theme

Using the background as a place to introduce and establish the mood and theme is important in creating a project that has depth and maintains interest. Thnik carefully about the collection of images and edit carefully to maintain a consistent unified content.

Matrix Image

The panel above represents the basic structure of the layout and the matrix image. Both of these design elements will provide the conceptual frame work for the entire project. Careful planning is critical at this point in the design. Allowing enough space for future images and type must be a consideration in laying down the matrix.

Colour Scheme

The image above establishes the colour scheme which is derived from the matrix image. Simply establish a colour scheme by identifying colours that exist in the image and organize them in terms of highlight, dark, darkest, and neutral. These four colour choices helps to place limits on the colour selection and establishes limitations. Additional highlight colours can be introduced in the successive pages as the design requires.

Student work 'Jenn Stonner'

Jenn Stonner Long Term Project

Hayley Black Long Term Project

Amy Aiken Long Term Project

Matrix Assignment

There will be a peer evaluation on Dec. 4th. This evaluation will be on your Matrix assignment. You should have all four panels complete and placed beside each other for your evaluation.